When we were entrusted with launching B&Q’s new global brand, there was only one thing for it...build a supersized DIY store inside Olympia of course, then add a mind-blowing immersive journey.
Guests were guided through the NiGhTmArEs of home improvement, along with the solutions provided by GoodHome, exploring hundreds of new products in an innovative and tangible way.
The event was shortlisted for multiple awards, and reached out to media, stakeholders and industry on each of the different days. We then piled the entire GoodHome city into 51 arctic trucks, translated everything into French and drove it to Paris. Très bien!