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Home
What We Do
PUBLIC & CULTURAL EVENTS
EMPLOYEE ENGAGEMENT
CONFERENCES & EXHIBITIONS
EXPERIENTIAL MARKETING
Our Services
TALENT AGENCY
STRATEGY & INSIGHTS
PRODUCTION & LOGISTICS
IMPACT MEASUREMENT
DIGITAL EXPERIENCE
CREATIVE FABRICATION
CREATIVE & DESIGN
EVENT MANAGEMENT
PortfolioStudiosThe magic Makers
BlogCareersContact

SHOPTALK EUROPE

Innovative booth design

We designed, developed and delivered Intuit Mailchimp's first activity in Europe.

Our stand-out, disruptive booth design wowed mid-market prospects, driving awareness and consideration of Mailchimp whilst delivering a memorable, awe-inspiring experience.

With brand ambassadors, demos, sign-ups, QR codes, SWAG, sustainable giveaways, and Mailchimp's iconic assets, we created an unforgettable experience in eight awesome touchpoints.

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The stats:
1100
ATTENDEES
649
LEADS
8
TOUCHPOINTS

The Brief

Mailchimp needed a hyper-localised presence at Shoptalk Europe to spark awareness in Spain, where the brand is still growing. The goal: make Mailchimp impossible to ignore.

Creative Concept

We built a bold, behaviour-driven booth design that encouraged exploring, scanning, signing up and sharing. The layout centred on interaction, not passive footfall.

The Delivery

Brand ambassadors, demos, sustainable giveaways and Mailchimp’s iconic characters shaped the flow. Each touchpoint delivered a reason to stop, engage or sign up.

The Impact

High-quality leads, huge visibility and a booth that stood out in a crowded conference hall, exactly what a new market push needs.

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