THE BRIEF
Beavertown wanted to create a Halloween experience that embodied their “Never Normal” ethos, creating a world that rejected the ordinary and pulled fans into the heart of their brand. The brief was to deliver a multi-sensory, theatrical journey that would shock, delight, and leave guests with stories they couldn’t stop telling.
CREATIVE CONCEPT
Our team of creatives dreamt up The Lost Dimensions, a surreal, high-energy plunge through six interconnected worlds. Every scene tested guests’ courage and creativity, blending horror, humour, and hedonism into one experience. Our creative strategy: make “Never Normal” more than a tagline. Make it a lived experience.
THE DELIVERY
From the moment guests arrived at the Never Normal Station, they were in another dimension, and you know the only creative construction team suitable for this job was Bearded Kitten Studios.
They led the full build, transforming Kachette into six mind-bending realities, complete with custom immersive sets, lighting and sound design, prop making, and everything in between. Each world, from Ma’s trailer park kebab shack to the eerie 70s TV set, was built, dressed and delivered with cinematic levels of precision.
We also had an 18-strong roster of live actors across the six rooms, each fully closing the gap between ‘set’ and immersive. The casting, directing, script writing and show running were all handled by our in-house talent agency.
Throw in a fully branded Beavertown bar, their latest clothing drop, and a string of DJs across the weekend, and your Halloween weekend is complete! The Lost Dimensions bar was also open to the general public.
THE IMPACT
The experience sold out across every session, with a buzzing bar open to the public all weekend. Fans and press alike hailed The Lost Dimensions as Beavertown’s boldest live experience yet, proof that fearless creativity, when done right, gets the people through the door and talking online - even in our busy Capital city!
