JP Morgan Chase is well established in the States; UK - not so much.
Chase’s 'reward banking' proposition was reimagined as a physical event experience. Visitors enjoyed expertly curated, mood boosting experiences and received a shopping centre gift card to spend, flowing tens of thousands of pounds into the struggling British High Street to benefit local community.
The project timeline was 6 weeks from idea to execution. The result was two giant rigs that toured simultaneously, both of which were fully accessible!

