JP Morgan Chase is well established in the States; UK - not so much.

Chase’s 'reward banking' proposition was reimagined as a physical event experience.  Visitors enjoyed expertly curated, mood boosting experiences and received a shopping centre gift card to spend, flowing tens of thousands of pounds into the struggling British High Street to benefit local communitie.

Experiential activity results:

Footfall 10,000 | 6 weeks from ideation to execution | 2 giant rigs toured simultaneously | 5 cities | £75k gift cards given away | Fully Accessible