People pledged to win refurbished goods

A pop-up shop which sold nothing? Yes, sure. We're in.

To highlight giffgaff’s focus on offering a refurbished choice alongside its range of new handsets, the Bearded Kitten agency created a pop up shop which offered sustainable gifts in exchange for pledges from visitors to act more sustainably. 

Partnering with Zero Waste Goods, we curated 100 items comprising 50 refurbished phones and 50 other products, such as shoes made from pineapple leaves, jewellery made with recycled materials, vintage tech items and bikes.

And, of course, the shop was fitted out using sustainable materials and techniques.

Ideation to delivery in 3 weeks | 7 hours | 36 staff | 200 pledges | One happy client

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