INTUIT MAILCHIMP CONFERENCE

The Brief

Mailchimp tasked us with evolving their flagship conference into a fresh new format. Previously known as From: Here, To: There London, the event had already built a loyal audience in both London and Sydney. Now rebranded as FWD:, the challenge was to take the experience up a level: attract a larger crowd, showcase Mailchimp as a leader in marketing innovation, and create an unmissable brand event in the heart of London.

Creative Concept

Traditional conference format? Not around here! Instead of back-to-back sessions, FWD: was designed as a creative, inspiring hub for ideas. Striking design, immersive spaces, and bold staging brought Mailchimp’s brand personality to the forefront. We injected unexpected moments throughout the experience, proving that B2B conferences can be curious, playful and fun.

The Delivery

Our London event team worked hand-in-hand with Intuit Mailchimp and our creative construction partners to make every detail sing. The mainstage was designed for impact, with grass mounds, (real) florals, striking visuals and lighting to amplify the stellar speaker lineup. Breakout spaces offered connection points, while the networking areas were designed to feel social.

Standout moments included keynote sessions from leading voices, interactive workshops, custom scent bar, and space for London’s creative community to connect and learn.

The Impact

FWD: London 2025 set a new benchmark for B2B marketing conferences. Attendance grew significantly from the previous year, audience feedback was overwhelmingly positive, and Mailchimp cemented its role as a thought leader in the marketing and creative space. The event was covered across industry press, sparking conversations beyond the event and reinforcing Intuit Mailchimp’s brave new FWD identity.

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