PLAYSTATION BLACK FRIDAY
WHEEL OF GAMES

15 market influencers from across the globe battled it out in a bespoke labyrinth wheel of gaming zones.

Each zone immersed influencers in a different genre game featured in Black Friday Playstation Store sales e.g. RPG, Shooter, Team player, Racing and VR.  Gamers rotated around the Zones while promoting Black Friday deals on all the games featured in the event, which was broadcast on their respective Twitch channels.

80% increase in reach from the prior year | 2 years worth of engagement time | 7 hour experience | 11 games featured

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