Fifteen market and gaming influencers from across the globe battled it out in a bespoke labyrinth wheel of gaming zones for a Playstation brand activation.

Each zone was designed and built by the Bearded Kitten agency to immerse influencers in a different genre game featured in Black Friday Playstation Store sales, e.g. RPG, shooter, team player, racing and VR. 

The gamers rotated around the zones while promoting Black Friday deals on all the Playstation games featured in this gaming influencer marketing event; the event streamed on their respective Twitch channels.

80% increase in audience reach compared to the previous year | two years' worth of engagement time | a total of seven hours of experience | 11 games featured