Brand activation brings Twitch to life

The Bearded Kitten interior design team transformed an apartment in Cannes into the ultimate Twitch world for Cannes Lion 2022

The interior brief was to create a space to showcase the power of Twitch to the global creative community at Cannes Lion, as well as the creation of a functional meeting and networking space. 

Our experiential brand activation resulted in three individually themed, fully equipped meeting rooms, communal areas with plenty of seating, paired with tasty food and drinks and a bespoke Twitch game for guests' entertainment; it's safe to say that the guests didn't want to leave! 

The view wasn't bad either..
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