Experiential beer circus on tour

We think we’re pretty bonkers. But then there’s the Lagunitas Brewing Company!


Picture this:

  • A twisted circus tour
  • Run-ins with the police
  • Performers setting themselves on fire and bathtubs filled with beer

We had the privilege of being the Lagunitas global experiential events agency; Bearded Kitten was tasked with packaging up and exporting their freewheeling West Coast mentality (and mayhem) to tour globally. 


The global tour culminated with a series of sell-out circus shows in central London’s Flat Iron Square.


Naturally, everything was fuelled by the best high-strength IPA. Beer speaks, people mumble.

Two years of brand activations | 20 global markets 


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Experiential beer circus on tour

We think we’re pretty bonkers. But then there’s the Lagunitas Brewing Company!


Picture this:

  • A twisted circus tour
  • Run-ins with the police
  • Performers setting themselves on fire and bathtubs filled with beer

We had the privilege of being the Lagunitas global experiential events agency; Bearded Kitten was tasked with packaging up and exporting their freewheeling West Coast mentality (and mayhem) to tour globally. 


The global tour culminated with a series of sell-out circus shows in central London’s Flat Iron Square.


Naturally, everything was fuelled by the best high-strength IPA. Beer speaks, people mumble.

Two years of brand activations | 20 global markets 


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