The beer circus on tour

We think we’re pretty bonkers. But then there’s Lagunitas.

Picture this: a twisted circus, run-ins with the police, performers setting themselves on fire and bathtubs filled with beer. We had the privilege of being Lagunitas global experiential partner, charged with the task of packaging up and exporting their freewheeling West Coast mentality (and mayhem) to tour globally.  The global tour culminated with a series of sell-out circus shows in central London’s Flat Iron Square.

Naturally, everything was fuelled by the best high-strength IPA. Beer speaks, people mumble.

2 years| 20 global markets

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